Privacy policy

We keep data collection deliberately minimal. We are a trust and review platform, not an advertising business, and we do not build behavioural profiles of our visitors or sell data to anyone.

In plain terms:

• We use product analytics to understand how the Site is performing and to find and fix errors.
• We use cookies and similar technologies as described in our Cookie Policy.
• If you create a B2B operator account, we process the account and submission data you give us so we can deliver the service you have signed up for.
• We use a small number of trusted infrastructure providers to run the Site.

That is essentially all of it. The rest of this document sets out the detail required by law.

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have questions, contact us at privacy@firstbytemedia.com.

We process personal data only where we have a lawful basis to do so under the UK GDPR:

Where we rely on consent, you can withdraw it at any time. Where we rely on legitimate interests, we have balanced those interests against your rights and concluded that our processing does not override them. You can object to processing based on legitimate interests at any time.

We do not sell your personal data. We share it only with the service providers who help us run the Site, and only to the extent necessary. Our core providers are:

• Supabase (database and authentication)
• Vercel (hosting and deployment)
• Cloudflare (security, content delivery, and bot protection)
• Resend (transactional email delivery)
• PostHog (product analytics)

Each of these acts as a data processor on our behalf, under terms that require them to protect your data and use it only for the purposes we specify.

We may also disclose data where we are legally required to do so, or to establish, exercise, or defend legal claims.

Some of our providers may process data outside the United Kingdom or the European Economic Area. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision.

We keep personal data only as long as necessary for the purposes set out in this policy:

• B2B account data: for as long as the account is active, and for a reasonable period afterwards to meet legal, accounting, and tax obligations.
• Analytics data: retained for a limited period and then aggregated or deleted in line with our analytics configuration.
• Enquiry correspondence: kept as long as needed to deal with your enquiry and any follow-up.

Under UK data protection law you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data in certain circumstances
• Object to or restrict our processing in certain circumstances
• Request portability of data you have provided to us
• Withdraw consent where we rely on it

To exercise any of these rights, contact us at privacy@firstbytemedia.com. We will respond within the timeframes required by law. You also have the right to complain to the UK Information Commissioner's Office (ICO), although we would appreciate the chance to address your concern first.

We take reasonable technical and organisational measures to protect personal data, including access controls, encryption in transit, and the security features provided by our infrastructure partners. No system is perfectly secure, but we work to keep your data protected and to respond quickly to any incident.

The Site is intended for adults aged 18 or over and is not directed at children. We do not knowingly collect data from anyone under 18. The Site relates to gambling content and is strictly for adults.

We may update this policy from time to time. When we make material changes, we will update the date at the top of this page and, where appropriate, notify affected users. Significant changes affecting B2B operators will be communicated in advance where reasonably possible.

FirstByte Media LLP, 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom. VAT no. GB388943038.

Privacy enquiries: privacy@firstbytemedia.com.